New trademarks filing indicates Apple AR headset launch

Recently registered new trademark filings by some product namings are indicating the possible launch of the long-rumoured Apple AR headset.

According to the latest report from Bloomberg, Apple registered the new trademarks, including Reality One, Reality Pro, and Reality Processor under shell companies.

Apple oftentimes utilizes shell companies for registering the new trademarks with the aim to maintain the security of their upcoming new products. As of now, the filings are filed in the United States, Canada, Uruguay, Costa Rica, Saudi Arabia, Australia, New Zealand, and the United Kingdom.

The software on the long-rumoured Apple AR headset is expected to be known as “RealityOS” and “Reality One” also makes sense as it will be the first-ever AR headset from the company while “Reality Processor” should be the processor inside the headset.

Back in May this year, it was presented to Apple board members and the launch was delayed due to some heating issues. However, Apple is reportedly planning to produce 1.5 million units of the headset next year.

A well-known analyst Ming-Chi Kuo expects the launch of the all-new Apple AR headset in January next year at around $3000.

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