Today, the brand new Apple Brompton Road official retail business space now opens for walk-in customers in the world-famous destination — London, the UK.
The new store is located in the city’s bustling Knightsbridge neighborhood, bordering Hyde Park. Features an inspirational design drawn from local flora where customers can learn, create, and get the most out of their Apple products.
Entering Apple Brompton Road, visitors will be greeted by “12 towering Sicilian ficus trees that line the 7-meter floor-to-ceiling windows and entryway.” At the central arcade, people can look at the original Brompton Arcade built in the same precise location in 1903 where Apple will hold the first Today at Apple sessions.
Consumers can explore a wide range of premium Apple products on display tables and avenues. And for the first time in the UK, the mirrored ceiling offers depth-enhancing reflections. The 200-person store team is always ready to support customers to learn about Apple products in 45 languages.
The Apple Brompton Road’s terrazzo flooring includes a plant-based bio-resin, which is Apple’s retail fleet in the world and there is a unique curved timber ceiling in a huge space. The entire outlet utilizes 100% renewable energy considering environmental impact.