Today, Apple celebrates 15 years of collaboration with (RED) organization, which has aimed to completely end AIDS all over the world by providing critical healthcare services.
With help of the Global Fund, (RED) organization along with Apple, they are able to properly deliver healthcare services in sub-Saharan Africa, which desperately need communities. Considering, ongoing COVID-19 pandemic across the world, a new Omicron variant mostly affected South Africa, and people suffering from HIV, it now becomes really urgent to fight to end the multiple global pandemics.
Since 2006, Apple customers have helped raise nearly $270 million to fund prevention, testing, and counseling services for people impacted by HIV/AIDS. Apple-supported grants have enabled care and support services for over 11 million people, provided over 192 million HIV tests, and allowed over 13.8 million people access to lifesaving antiretroviral treatments. In 2020 alone, Apple’s support for (RED) helped prevent over 145,000 HIV-positive mothers from passing the virus on to their babies.
Today, with respect to this year’s World AIDS Day, Apple is presenting new ways for customers to learn, engage, and donate as well as raising funds and awareness to reinforce front-line people of both AIDS and COVID-19 by offering PRODUCT (RED) Apple devices and accessories in this holiday season, including iPhone 13, iPhone 13 mini, and Apple Watch Series 7.
An allotment of proceeds comes from every PRODUCT (RED) Apple product that goes directly right into the Global Fund to fight against AIDS and until later next year, a half segment of eligible proceeds will be going to Global Fund’s COVID-19 Response to reduce the COVID-19 impact along with continuing fight to end AIDS.
Apple also began a new initiative, starting now to December 6, where Apple is donating $1 to the Global Fund for every single purchase made through Apple Pay on Apple Online Store, Apple Store app, or at an Apple Retail Store.
Starting now, Apple Watch users can manifest their interests by showing one of six different types of Apple Watch faces available in a red color that can be downloaded from apple.com/product-red. These Watch faces are also sharable with other Apple Watch users through Face Sharing.
Moreover, Apple also ‘Spreading Awareness’ for World AIDS Day by highlighting Positive Singles on App Store, which is an inclusive dating app that connects singles living with AIDS as well as featuring nonfiction books and audiobooks about the global fight against AIDS in Apple Books in the United States.