Limited Edition Beats Flex Unveiled With Fragment Design

On Tuesday, Apple subsidiary Beats unveiled a trailer of the minimalistic limited-edition Beats Flex in a special fragment design on its official YouTube channel.

The new limited-edition Beats Flex Bluetooth wireless earphones launched in partnership with a Japanese musician, producer, and designer “Hiroshi Fujiwara” and fashion retailer “SSENSE.”

We’re back with fragment design and the godfather of streetwear to merge defiance and minimalism in this new Drop. The special-edition Beats Flex earbuds feature Hiroshi Fujiwara’s sleek black-on-black design to showcase their utilitarian form, along with FRGMT’s iconic double lightning logo and branding on opposing exteriors of the collar.

While the entry-level Beats audio product features the same hardware, featuring two earbuds connected by a neckband wire and placed physical button for inline controls, the limited edition additionally comes in a minimalist and tonal black finish and “fragment design,” which is Hiroshi Fujiwara’s multidisciplinary imprint.

The bold direction also extends to the packaging and includes a co-branded decal inside. Hiroshi has made a career out of artful disturbance — stripping everything down to its core to uncover what is most essential, meaningful, and beautiful in every product he designs.

Be sure to snag these special-edition earbuds before they’re gone for good. Beats and fragment design have partnered for a second time this year on a limited-edition, black-on-black Beats Flex.

Dropping 11/18 at 9 am PT.

As mentioned above, this is not the first time where an Apple-owned company has collaborated with Fujiwara to make Beats products. Earlier this year, the company introduced the special edition Powerbeats Pro in a classic and premium black-on-black design.

On Monday, November 16, the company shows the partnership is now extended with affordable Beats Flex, which is in a neckband-styled in-ear design and features Apple’s W1 chip for fast pairing, auto-pause support, and up to 12 hours of battery life.

Starting November 18, the limited edition Beats Flex will be available for purchase at $69.99 from the official website of Apple and SSENSE. Initially, when Beats Flex was originally announced a year ago on 13 September 2020, its price was placed at $49.99 but six weeks later, Apple increased its price to $69.99.

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