Apple makes a really beautiful checkout experience for iPhone with major new design changes, larger images as well as more focus on trade-ins.
The new all-new look for purchasing the iPhone from Apple’s online store now provides a refined experience with larger images, discounts, trade-ins, and delivery options.
An earlier design had two separate sections with static imagery on the left, while all of the configuration options are on the right. Although, the two-column view is still but it is now in a much more structured and precise way.
There are also redesigned sections under configurations for choosing models, storage, and trade-in process and a new static option to directly chat with an Apple employee.
However, note that the new checkout process is only displayed for iPhone purchases, specifically the newest iPhone 13 lineup and an older iPhone 12.