On Monday, February 13, the popular photo and video sharing platform Instagram has introduced a new “Private Like Stories” to allow people to like Instagram Stories.
The feature was officially revealed by Instagram head Adam Mosseri on Twitter, who explains how the new can really helpful for users to like their follower’s Story without sending a direct message on the platform.
Up until now, people must have sent a message to the user’s inbox if they want to like Instagram Stories from the Stories sheet. But the new “Private Like Stories” will make the process easier and more independent.
Adam Mosseri demonstrated in a video that the new interface will show a heart icon when you’re viewing Stories in the Instagram app. Once you tap the Like button, a creator will receive a regular message but he will not be able to see the counting likes.
This is kind of entirely different from regular Instagram posts, which publicly show the like counts. The new “Private Like Stories” makes it easier and more fun for users to express appreciation for Stories content.
Last month, the company has officially announced the new “Creator Subscriptions” feature as a new monetization way for Instagrammers to make money.