Facebook Messenger Brings AR Experiences for Video Calls

On Thursday, October 21, the social media giant Facebook announced to bring new AR experiences through Group Effects in Messenger video calls and Messenger Room.

According to the company’s official blog post, Group Effects are new AR experiences that will be “enabling a more fun and immersive way to connect with friends and family.”

Using Group Effects, users can play multiplayer interactions with their friends and make video calls a shared experience as well as enjoy 70 types of various Group Effects to have fun with long-distance friends and make video calls more entertaining.

To check out Group Effects, in the Messenger app, start a video call or create a room, tap on the smiley face icon and select a Group Effect that you like to use during a video call.

The company said Group Effects with AR experiences helps creators to bring their creative ideas in a video call experience to the Messenger and it will be coming soon to Instagram as well.

Group Effects also enable creators to bring their creative ideas to the Messenger video calling experience. Until now, many AR effects have been a solo experience, like augmenting a photo or video for Stories or Reels. We’re excited to see how creators, like Ross Wakefield who designed the “Blow the Dandelion” effect, expand their creativity with Group Effects, while also helping you deepen connections with friends and family in real-time. 

Moreover, along with AR experiences, the company also confirmed that at the end of October, Facebook will expand the access to the new Spark AR Multipeer API to allow more developers and creators to build dynamic and interactive effects to enhance the experience while video calling with larger audiences.

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