The industry’s most popular subscription-based streaming platform “Netflix” has launched a completely subscription-free mobile plan for the people of Kenya.
On September 20, Netflix, the industry-leading movies and shows streaming service has taken a step forward to drive more people on its platform by offering a big surprise with a free plan for all Android users in Kenya.
Cathy Conk, Director of Product Innovation at Netflix, stated in an official news post that a free exclusive plan lets Kenya users enjoy ad-free Netflix on Android mobile phones where there is neither payment information required when users just sign up with a valid email ID to confirm they are above 18 years old.
However, the company removed 25% of shows and movies from this free plan catalog that is completely accessible in a paid subscription plan. As mentioned by the company, this plan is only limited to Android smartphones users, meaning it won’t be accessible on iOS, tablets, desktop computers, and televisions.
The streaming platform also doesn’t allow users to download titles for the offline viewing experience, however, the primary Netflix features are still accessible like ad-free playback, parental controls, multiple profiles, and personalized recommendations.
Ultimately, the company wants users to shifts to its paid subscription plan as its users continuously decreased in some past weeks.
As of now, there are no details about whether or not the company will expand its free plan to more countries to engage more users to Netflix. And the company has probably taken a step forward to compete with Disney+, HBO Max, and Amazon Prime.