On Monday, November 22, the microblogging platform Twitter introduced a new “Live Shopping” feature to expand shopping capabilities during live streams.
According to the company’s official blog post, the new “Live Shopping” feature allows hosts (merchants) to sell products while they’re live-streaming on the world’s most popular micro-blogging platform.
On the other hand, the broadcast viewers will be able to see multiple lists of a variety of products just underneath the live stream video and by just clicking on a favorite product, they will be redirected to the merchant’s website to complete the further product purchase process.
To get practical experience, users can attend and watch the first-ever 30-minute shoppable Twitter live stream on November 28 at 7 a.m with a singer, songwriter, dancer, and social media superstar ‘Jason Derulo,’ where users can watch and shop from Walmart’s highlighting electronics, apparels, home goods, and much more only on Twitter for iOS and web.
Along with the new “Live Shopping,” Twitter also started testing “Shopping Manager,” which is a new way to control merchant onboarding and product catalog management tools.
Earlier this year, Twitter started testing the “Shop Module,” which is a carousel of products that can be added to the Twitter profile, it will be available to more merchants in the coming weeks.