Today, Google shared a detailed blog post about its long-term business on YouTube and the company is now also celebrating 2 million creators community.
More than 14 years ago, YouTube announced its YouTube Partner Program (YPP) allow creators to monetize their videos. And now, the number of creators on YouTube reaches 2 million who are located around the world.
Since the YouTube monetization program has officially launched in 2007, YouTube has driven the largest creator economy on its platform.
In 2020, the number of new YouTube channels joining YouTube’s monetization program became doubled as compared its the previous year. And In the United States, YouTube creators who generating income in 6 figures are increased by 35% year over year.
The most popular video network stated in the blog post that the company has paid $30 billion to artists, creators, and media companies over the past three years.
A short time ago, the video network recorded $7 billion ad revenue in the second quarter of 2021, which is the highest ad revenue in the history of YouTube.
Using the most popular video network platform, many creators are generating jobs, build their own businesses, and contributing to local and global economies as well. Only in the United States, YouTube creative program was able to generate an equal of 345,000 full-time jobs in 2019.
Moreover, today, YouTube also said that the result of the years-long efforts, with help of the new policies, resources, and features, the company reduced the violative view content rate to 0.16% – 0.18% per 10,000 views in the fourth quarter of the last year.
There are currently 10 ways to monetize the YouTube channel: YouTube Advertising, YouTube Premium, Super Stickers, Super Thanks, Super Stickers, Super Chat, Merchandise Ticketing, Memberships, and Shorts Funds.
Most recently, the company announced $100 million funds for YouTube Shorts creators which is given by 2021-2022.
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Image Source: Google (YouTube Blog Post)