On Friday, November 18, Finnish telecommunications company has officially announced to change the naming of its ‘Finnish Tampere Deck Arena’ to ‘Nokia Arena.’
Today, Nokia and Tempere Deck Arena completed its 5 years of naming rights partnership, however the contract also includes an option to extend the partnership for additional 5 years but it has now been finalised that Europe’s top multifunctional sports, entertainment, and business venue now known as Nokia Arena.
For this special announcement day, the company said,
The next-generation arena will be a home for innovative digital experiences and various major sports, culture and entertainment events and conferences. In addition, the arena includes a wide range of commercial offerings, including high-quality restaurants, shops and a hotel.
The Avenue with new naming will be opened next month and there has up to 15,000 seats where the company will invite more than a million visitors anually and it is constructed in the heart of Espoo city which is Nokia’s hometown in Finland.
Moreover, Marko Hurme, CEO of the Nokia Arena, said,
“This is an exciting time for the arena, and we are very proud to partner with such an iconic brand and technology leader like Nokia. When choosing our partner, we wanted to ensure that we united with a company that shares our vision and values for the arena, and understands the possibilities new technologies and connections enable in creating an engaging visitor experience. Nokia has a long history of building recognized technology clusters in Finland and in Tampere, so this is an ideal match.”
For the future plans, the company said they will deploy a 5G network in Nokia Arena using the latest Nokia technology to deliver a engaging, and faster speeds and to provide a unique visitor experience.