On Tuesday, the South Korean tech giant officially announced the new and one of the most beloved smartphone finish with the Samsung Galaxy S22 Bora Purple.
The unique colorway is a combination of the calmness of blue and the excitement of red, which is welcoming, inclusive, and embracing diversity.
Purple stands for the same things Samsung Galaxy does: embracing individuality, pushing boundaries and relentlessly innovating under the philosophy of openness.
Every year, the light and playful shades of purple have been showcased in Samsung’s different smartphones, including Orchid Gray Samsung Galaxy S8, the Lilac Purple Galaxy S9, the Violet Galaxy S22 series, and the Lavender Galaxy Z Flip 3.
“Bora” is a Korean word for purple, which stands for bright and eye-catching Samsung Galaxy S22 Bora Purple to expanse joy, creativity, and individuality.
Samsung Galaxy S22 Bora Purple colorway will be available to purchase from Samsung’s online store starting Wednesday, August 10, 2022.